“Daniel Freedman, co-founder of Burnalong, sheds light on why brick-and-mortar is not dead and how top e-commerce retailers are putting more and more value on in-person experiences. In the WSJ article, Mr. Freedman writes: Some of the most successful e-commerce companies have been beefing up their offline presences: Warby Parker (eyewear), Bonobos (clothes), Casper (mattresses), and Peloton (fitness). Retail’s supposed killers are betting quite a bit on brick-and-mortar stores. These won’t be your grandfather’s general store, though. Brands like Amazon and Apple see the future of retail as less of a traditional transactional interaction and more of an experience. It’s curated, much like museum exhibits. Customers are going there to learn and interact with others.”
