“Burnalong co-Founder and co-CEO, Daniel Freedman, reflects on the trends the company sees coming in the fitness industry in 2018 and beyond. On the state of the fitness industry, Daniel commented, “The rise of boutiques, the desire among consumers for different programming, and the broader realization that gyms and studios can’t ignore online offerings – a message IHRSA has been championing- serve us well.” Either clubs will have an online presence with companies like Burnalong, or they’ll lose members. It’s as true in retail as it is in fitness. The clubs embracing the online fitness experience are seeing big benefits.”
