“One of the biggest shifts we’ve seen since COVID is a deeper understanding on the part of employers that employee wellness is not just about the employees themselves, but it’s about their families,” Freedman said. “If someone’s children are not exercising and are unhappy or someone is dealing with stress or anxiety or someone is worried about their elderly parents, that’s going to affect the employee’s happiness and well-being, so companies and insurers are really thinking about the whole family.”