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Why the Future of Digital Wellness is Local, Relatable, and Diverse Content

A quiet revolution is underway that is radically shifting how employers, health plans, insurers, and health systems think about engaging their populations with wellness. This movement is turning to more relatable, local, and diverse content to engage their populations.

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Featured Speakers

Trish Feinthel

Chief Operations Officer, YMCA of Bucks County, PA

Trish Feinthel joined the Y movement in 1997. Feinthel drives a member-focused culture; aligning programs, services, facilities, and practices county-wide and leading excellence in operations by empowering staff while protecting members through proven risk management practices.

Brett Hanson

Head of Strategy and Innovation of Optum

Brett has been in healthcare and fitness for the past 25 years. He is an executive leader for Optum and UnitedHealth Group, responsible for business development, digital strategies, growth, and go-to-market strategies for their commercial and Medicare fitness & wellness products.

About the Event

A quiet revolution is underway that is radically shifting how employers, health plans, and hospital systems think about engaging their populations with wellness and wellbeing. This movement is turning to more relatable, local, and diverse content to engage their populations.

At the same time, local wellness providers, such as YMCAs, are realizing the need to engage their own populations online and the opportunity to reach more people within their local communities through employers, health plans, insurers, and online platforms.

How do these two revolutions merge? How can this impact employee engagement? How can local wellness providers increase their reach with strategic partnerships and online content?

Join us for a fireside chat with Trish Feinthel, COO of the YMCA of Bucks County and co-creator of Y Wellness 24/7, and Brett Hanson, Head of Strategy and Innovation of Optum, on the power of local, relatable instructors to engage your population and the opportunity for local gyms and studios to participate online.  

What You'll Learn

Non-negotiables to consider with your wellness and
wellbeing solutions in 2022

Why locality, diversity, and relatability is key to engaging those who are currently hesitant or unmotivated

Ways that local instructors can build the bridge to in-person engagement and healthy lifestyles

How health plans and healthcare can tap into the power of local instructors to improve member health

Looking for how to empower employees and members?

About Burnalong

We meet each person, wherever they are in their wellness journey, with diverse and inclusive programming tailored to fit each unique goal, need, and ability.

With live and on-demand classes taught by thousands of local instructors in 60+ wellness categories—including fitness, nutrition, senior health, adaptive fitness, chronic condition management, financial wellness, mental health, and sleep—each employee will receive the programming, support, and motivation they need to thrive.

Join a fireside chat to discover the power of local instructors in employee and member health

Register now to save your spot and receive the recording after.